The article is an interview with the founder of Superlist, a company that has developed an app that aims to bridge the gap between personal and work life. The founder discusses various topics related to the company and its mission.
Here are some key points from the interview:
- Superlist’s mission: The founder explains that Superlist’s goal is to help people manage their personal and work lives more effectively, by providing a single app that can be used for both purposes.
- Why Wunderlist failed: The founder discusses why his previous company, Wunderlist, failed to succeed in the enterprise market. He attributes this failure to the fact that Wunderlist was seen as a consumer-facing product, rather than a business tool.
- Superlist’s approach: In contrast, Superlist is designed from the ground up to be an enterprise-grade solution. The founder explains that the company has focused on building a robust and secure platform that can handle large-scale adoption by businesses.
- Competitors: When asked about potential competitors, such as Notion or Slack, the founder expresses confidence that Superlist’s unique approach will set it apart from other products in the market.
- Future plans: The founder discusses his vision for Superlist’s future growth, including the possibility of becoming a decacorn (a $10 billion valuation) if the company executes its strategy effectively.
Some specific quotes from the interview that are worth highlighting include:
- "I don’t want to start a company to sell it. I didn’t want it with Wunderlist and I hope we can avoid it with Superlist."
- "I really believe that Superlist can be a decacorn, if we just focus on executing it very, very carefully…"
- "We had tens of millions of users. All we accomplished was building a nice interface to manage shopping lists. But we had a couple of users using it at Fortune 500 companies, and none of them paid. None of them really invited their teams because it was too messy."
